Young Ambassadors

The Young Ambassador Programme was born and initiated in the summer of 2006 as a direct response to the promise that London would use the power of the Olympic and Paralympic Games to inspire millions of young people to choose sport. As a result, the Young Ambassadors programme has been awarded the London 2012 Inspire Mark for education and forms an important part of the PE and sport strand of Get Set, the official London 2012 education programme.

Central to the Young Ambassador programme is the principle of young people age 14-19 driving opportunity, engagement and change for other young people aged 5-19.

Young Ambassadors are selected due to their sporting talent or more importantly due to their outstanding commitment and ability as young leaders or volunteers.

The role of a Young Ambassador involves increasing participation in school sport and PE, promoting active and healthy lifestyles and spreading the word of the Olympic and Paralympic values of Respect, Friendship, Personal excellence, Courage, Determination, Inspiration and Equality.

The Young Ambassador programme is managed by the Youth Sport Trust on behalf of the Department for Culture, Media and Sport (DCMS) and the Department for Children, Schools and Families (DCSF).

Target audience:

Young people age 11-19

Issues that this programme tackles:

The programme encourages young people to take on leadership roles while promoting the importance of healthy and active lifestyles and encouraging participation in school sport and PE. It focuses on the importance of the Olympic and Paralympic values, which are imperative in everyday life.

Click link to find out more about the Young Ambassadors Programme at Youth Sport Trust.